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    Digital Marketing Lab

    Hours

    Office Hours:
    Mon - Fri
    8:30 am - 4:30 pm

    Summer Hours:
    Mon - Thu
    8:30 am - 4:30 pm

    Fri
    8:30 am - 12 pm

    BELC, North Wing, N173

    Bryant University’s Digital Marketing Lab equips students with the skills and experience they need to thrive in the ever-evolving digital marketing industry.

    About the Lab

    The lab features cutting-edge tools and technologies, including a digital display wall for campaign visualization, AR/VR headsets, professional-grade content creation equipment, and the Adobe Creative Suite for editing. In addition, the studio space is equipped with professional-grade cameras, lighting, green screens, and podcasting equipment.

    With collaborative workspaces and real-world projects for top-tier clients, students leave the lab industry-ready, prepared to lead in the fast-paced world of digital marketing.

    Highlights

    Our Digital Marketing Lab offers hands-on experience with advanced tools and technologies:

    • Digital Display Wall: Visualize and compare campaigns across multiple screens.
    • AR/VR Headsets: Explore virtual and augmented reality for innovative marketing.
    • Professional Tools: Platforms like SEMrush, Hootsuite, and Marketo provide real-world SEO, social media, and automation experience.
    • Analytics Platforms: Google Analytics and Sprout Social help measure and optimize campaigns.
    • Content Creation Studio: Equipped with professional cameras, lighting, green screens, and podcasting gear for multimedia production.
    • Adobe Creative Suite: Students use Premiere Pro, Photoshop, and After Effects to create and edit high-quality content.
    • Collaborative Workspaces: Pod seating and interactive whiteboards foster teamwork and creativity.